Gin | Visual Identity Designer

I help passionate people build their brands.
A total new start or a rebrand – I'm here to create the whole visual side of it!

visual identity

Logotype System. A logo must be versatile and suitable for any situation. I create the primary logo + different variations.

Color Palette. A set of colors that fits the brand, gives the right feeling and sets you apart from your competitors.

Font Kit. Matching fonts (for headlines and paragraphs) for use on your social media, website, print material and everywhere else.

Graphic Elements. Additional elements that expand your brand’s visual identity: icons, patterns, textures.

Stylescape & Guidelines. Important documents on how to use all the goodies mentioned above. With examples, mockups, explanations, and technical details.


After creating the visual identity, I can offer you these additional services:

Customizable Templates. A set of branded templates that you can easily edit and reuse multiple times. Instagram posts, newsletter covers, thank you cards – you name it.

Stationery Design. Business cards, brochures, letterheads, labels, stickers & more.

Social Media. Posts, banners, highlight covers, animated gifs/stickers – all things social.

Web design. A simple website created on WordPress or your choice of platform.

the process: step by step

1. Discovery
We have a 1-on-1 call to discuss your needs and ensure we’re a good match. We sign the contract and I give you an in-depth questionnaire about your business – to set the base for a successful project outcome.
2. Research
The not so creative part. This is where I analyse your product/service, your goals, values, positioning, target audience, competitors and everything in between. Yes. It’s a lot. It’s a strategy-based design approach.
3. Creation
The super creative part! Based on results of the previous step, I show you stylistic moodboards to chose the best direction. After your approval, the ideas start flowing! I prepare 2 full identity concepts.
4. Launch
After feedback, I finalise the chosen concept and send you aaaall the files with explanations. And then we say goodbye. Just kidding! For 2 extra weeks I answer all your questions and help you start with your design.


Creating the whole visual identity typically takes 4-5 weeks from start date. 

A plain logo on a white sheet of paper doesn’t give much value. Yes, it’s an important part of branding but it’s just one element out of many. I create a cohesive system that your brand can use in all life situations for many years. 

That’s exactly the reason why I follow a certain process – to avoid situations like this! Only after the brief and the stylistic direction is approved, only when I have a 100% understanding of what your brand really needs – that’s when I create at least 2 concepts for you to choose from.

Absolutely! You’ll have 2 rounds of revisions. Maybe the color palette doesn’t feel quite right? Does the logo need some tweaks? Would you rather go for a different font? Don’t worry, I won’t leave you alone until it’s all perfect:)

My rate is project-based, meaning there are no fixed prices. Every business has totally unique needs! Let me get to know yours.